Appealing to the jaded

Bitter Truth is a coffee brand in touch with today’s modern woes. Aimed at the disenchanted twenty-somethings of the world, its simple greyscale palette and dark humor contrast the cafe aesthetics of other roasters.

The design choices in Bitter Truths branding all lend to readability. With clean fonts and high contrast color scheme, the bleary-eyed will order their cup of consciousness that much more easily.

Class: Typography 2
Instructor: Sean Bacon
Assignment: Menu